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Rigdon Dental is a local dentistry in Tulsa Ok. It is owned and operated by Dr. Rigdon and his team. He needed a full web redesign to consolidate content, increase conversions, and make the site more intuitive. He also wanted to drive more traffic to the new site with PPC and SEO strategies.
Rigdon Dental had a website that was difficult to navigate and didn’t make clear what Rigdon offered. We simplified the navigation, utilized conversion based web design, and used frequent CTAs whenever relevant.
We also added the testimonials and reviews throughout the site, highlighted the benefits of Rigdon’s services and which services Rigdon offers, and made it very easy for people to find what they were looking for.
To get more dental clients, Rigdon used search ads and display ads to grab high-value traffic and spread brand awareness.
We set up conversion tracking to monitor performance, managed the budget, had a high focus on keywords that were more likely to convert, and split test the CTR of different ads.
Rigdon also wanted to be more competitive in organic rankings as well. I led the SEO optimizations on the Rigdon site.
Rigdon was suffering from poor core web vitals. The biggest thing holding them back was the size of their images.
We optimized their images by:
We also reduced the number of JS calls and the size of CSS files. We set priority on core JS files so only the necessary ones would load at the start, and the remaining would load after the HTML loaded in.
Rigdon didn’t want blogs, but they wanted their core pages and service pages to rank high for relevant local keywords. We included relevant local keywords in the title tags and headers on all core pages and service pages. We also optimized the meta descriptions, paragraphs, and internal link text.