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Harwelden Mansion is a historic site in Tulsa, OK. They run a PPC strategy through a Google Grant account giving them $10,000/month in ads to spend. They were driving lots of relevant traffic to the site, but there were few conversions. They needed a landing page redesign to convert more wedding related traffic.
To increase conversions, we made the CTAs very clear and at the top of the landing page. Any relevant information that people might look for such as times, price, and location were moved to the top along with the contact. We started to include images and testimonials that support the venue to help build social proof and allow people to envision their wedding at the mansion.