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Extract Productions is a company that specializes in installing, removing, and servicing various pumps for extracting and transporting oil and natural gasses. They wanted to increase their market share by becoming more competitive on search and having a website that drives sales.
I reviewed and audited the Extrack website and gave them a list of recommendations to improve their site. We noticed a lack of very important keywords to make the site rank.
I worked closely with their developer to optimize images, improve the semantic HTML, minify the JS, CSS, and HTML, improve the meta descriptions and title tags, and restructure their blog pages.
We used Google Search Console and Ahfres to create a content plan for Extract. Their website worked best targeting people who are in their niche. They didn’t need to get a lot of traffic, just the right traffic. We made their content very structured and informative to position them as an authority on the topic.
Extract wanted search ads to help boost their SEO performance. I helped get their ads up and running and optimized them to put their site at the top of relevant searches.
Extract needed a website that drove conversions. They didn’t need a new one. They just needed to optimize their existing one. We set up GSC and GA4 accounts for their site to get an idea of how people are engaging with the site.
With the data coming in, we were able to understand what people were looking for, where they were dropping off, and what searches turned into conversions.