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College Promoters OK is a program that helps teen athletes get into colleges and get scholarships. They needed a PPC strategy that would help convert traffic from parents and young adults to get in contact with the regional manager of the program. To make this happen, they needed an all new landing page that would answer as many relevant questions as possible and drive conversions.
To get more dental clients, College Promoters used search ads and display ads to grab high-value traffic and spread brand awareness.
We set up conversion tracking to monitor performance, managed the budget, had a high focus on keywords that were more likely to convert, and split test the CTR of different ads.
Managing these ads was a daily process because the campaign was so short. We wanted to make sure the ads reached highly focused people as quickly as possible.
To increase conversions, we made the CTAs very clear and at the top of the landing page. Any relevant information that people might look for was moved to the top along with the contact form. We started to include images and testimonials to help build social proof and allow people to see the benefits of working with College Promoters.
I built the College Promoters site using Webflow. It allowed for all of the design elements that made the website more mainstream and competitive. This was essential because we were targeting teenage athletes. We also included some animations that added a wow factor to increase engagement. We found that taking inspiration from major sports outlets for design worked really well in driving conversions.