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Campers RV Center Powersports is an RV dealership located in Louisiana serving the Texarkana area. They needed a PPC strategy that would drive high-value traffic and increase their local market share. They also needed an audit of their website to see what changes would help in website conversions.
To make sure Campers got the biggest return on their budget, we went after keywords based on RV brand and RV type. We would direct the traffic to a search listing page that matched the keyword. This included brands like Forest River, and RV types like travel trailers or fifth wheels. We set up conversion tracking on every possible valuable step. We watched the budget closely and ended up scheduling ads for print times of day. We really cracked down on our keyword targeting and mainly focused on phrase match and exact match keywords. We also ran several tests on ads to get the best CTR to conversion rate ratio.
The two biggest problems we saw on the Campers site were that they had CTAs for products they no longer sold, and the site relied on several outdated design principles that made it hard to navigate and find what users were looking for. Our primary recommendation was that they remove any and all products that they no longer sell. This included powersport vehicles and lawn care vehicles. We also give recommendations to clean up the design of the site and not have as many different banners trying to get people’s attention for unrelated actions. Finally, we gave design recommendations that would update the look and feel of the site, and would also make it easier for people to navigate the site and find what they were looking for.